Next Big Marketing Channel : RCS Messaging

Rich Communications Services (RCS), makes the plain, boring SMS extremely rich 😊 And it does that by adding facilitating the addition of rich features such as photo and video sharing, group chats, and so on, much like WhatsApp.

With RCS a company can send branded message to their users with their logo, identity and rich content into their native messaging inbox.

While RCS has been available for Android users for some time, this messaging protocol is finally being supported by Apple with the release of iOS 18. On iPhones, RCS messages are delivered in the pre-installed iMessages app. On Androids, they’re delivered in the pre-installed Google Messages app.

Because of the current hype around RCS, it’s a perfect time for marketers to learn more about RCS.

Features and benefits of RCS messaging

RCS provides multiple marketing benefits:
  • Marketers can track how many messages arrive on a handset, how many messages are read and exactly when they are read
  • Improve the customer experience with real-time order confirmations, product announcements, and information.
  • Keep customers engaged with interactive messaging.
  • Add RCS part of the omni channel marketing strategy

In the future, businesses may even be able to allow customers to make their airplane seat selections directly within their RCS messages, without recipients having to navigate to a website or app.

Is RCS Business Messaging a fit for my brand?

Given the benefits of RCS marketing for businesses listed above, this channel may be a fit for your brand. However, there are some important factors to keep in mind.

Key Takeaway

With RCS being the messaging service of choice for Android users and now available on Apple devices, RCS campaigns are likely to become more popular as marketers look to engage their customers with richer, more interactive messaging experiences.

Manoj Kumar

Digital Marketing Specialist

Elite Digital Lab is an industry-leading company and your trusted partner in comprehensive digital marketing and website design and development solutions. Specializing in SEO, SMM, PPC, and more, we help businesses of all sizes achieve their marketing goals and generate maximum revenue! Reach out today to see how we can elevate your digital presence.

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